Your B2B reputation dictates your ability to shorten long procurement cycles....

https://wiki-book.win/index.php/The_Buyer%E2%80%99s_Guide:_What_to_Ask_Your_Agency_About_G2_and_Clutch_Management

Your B2B reputation dictates your ability to shorten long procurement cycles. Buyers constantly cross-reference G2, Clutch, and LinkedIn before they ever speak to your sales team