Why Video Wins: The Psychology That Makes Viewers Watch, Feel, and Act
https://reliabless.com/why-local-storytelling-marketing-examples-work-and-how-to-use-them/
When a Boutique Coffee Roaster Tripled Sales with One Video: Lina's Story Lina ran a modest coffee roastery in Portland. She had a loyal neighborhood following and sold beans at a handful of cafes, but growth had stalled