When procurement teams vet enterprise vendors, they look for safety signals...

https://www.kilobookmarks.win/in-a-digital-first-world-procurement-teams-no-longer-rely-on-sales-pitches

When procurement teams vet enterprise vendors, they look for safety signals before ever agreeing to a call. A stale G2 profile or a lack of verified reviews makes your company look like a risk they aren't willing to take