When a SaaS company raises prices, they often face a tough choice: a 31% drop...

https://fernandosbrilliantnews.iamarrows.com/what-is-the-difference-between-arpu-and-aov-for-saas-pricing

When a SaaS company raises prices, they often face a tough choice: a 31% drop in sign-ups or a 22% boost in revenue. This article breaks down that tradeoff using Sequential Mode, helping you see where the real value lies