We don't wait for apps anymore. If entertainment isn't instant, users bounce....

https://alpha-wiki.win/index.php/Are_Personalized_Feeds_Killing_the_Art_of_Being_Surprised%3F

We don't wait for apps anymore. If entertainment isn't instant, users bounce. We expect fast loading and deep personalization as the baseline. Whether it's seamless cloud sync or mobile payments, friction is a dealbreaker