Traditional rank tracking is obsolete because search is shifting to AI...

https://mighty-wiki.win/index.php/What_Proof_Should_an_Agency_Show_for_Rapid_Visibility_Drop_Detection%3F

Traditional rank tracking is obsolete because search is shifting to AI Overviews and zero-click results. Across Europe, we are seeing a 30% CTR drop as AI answers consume the top of the SERP