Traditional rank tracking is obsolete because search is shifting to AI...

https://chancesexpertwords.wordpress.com/2026/05/04/beyond-blue-links-why-llms-need-structured-data-to-recommend-your-brand/

Traditional rank tracking is obsolete because search is shifting to AI Overviews and zero-click results. Across Europe, we are seeing a 30% CTR drop as AI answers consume the top of the SERP