Traditional rank tracking is failing because it ignores how search works today....

https://wiki-wire.win/index.php/What_Questions_Should_Founders_Ask_When_Hiring_an_SEO_Agency_for_AI_Search%3F

Traditional rank tracking is failing because it ignores how search works today. With AI Overviews causing a 30% CTR drop across European markets, chasing vanity positions is a waste of resources