Small businesses can shop for coverage through a licensed broker, buy directly...

https://www.tradersdna.com/the-best-ways-to-find-small-business-health-insurance-outside-the-marketplace-exchange/

Small businesses can shop for coverage through a licensed broker, buy directly from an insurer, or compare small-group plans. If a group policy isn’t the right fit, an HRA may let you reimburse employees for individual coverage