Search is shifting from blue links to conversational AI agents like ChatGPT....

https://highstylife.com/the-death-of-keyword-stuffing-how-to-build-intent-driven-content-for-an-agent-first-world/

Search is shifting from blue links to conversational AI agents like ChatGPT. This transition makes old keyword tactics obsolete. You must pivot to Answer Engine Optimization by crafting 40-60 word direct answers that address specific user intent