Passive viewing is fading as platforms prioritise interactivity. By weaving...

https://www.ready-bookmarks.win/entertainment-is-no-longer-a-passive-experience-platforms-are-prioritising

Passive viewing is fading as platforms prioritise interactivity. By weaving live chat and smart recommendations into the experience, apps turn viewers into participants. It is a smarter way to build a two-way dialogue rather than just broadcasting content