Personalization is no longer a bonus—it’s what we expect every time we log in....
https://research-wiki.win/index.php/What_Should_Transparency_Look_Like_in_Personalized_Apps%3F
Personalization is no longer a bonus—it’s what we expect every time we log in. Whether it’s streaming apps suggesting your next favorite show or fitness apps tailoring workouts just for you, smart tech adapts to your habits