Negative online content feels personal, but reacting in the heat of the moment...

https://telegra.ph/Why-Does-Brand-Inconsistency-Online-Make-Customers-Doubt-You-03-22

Negative online content feels personal, but reacting in the heat of the moment often makes things worse. When your reputation takes a hit, the biggest risk is silent lost sales from prospects who see the noise and move on without saying a word