Most agencies get stuck at 30 percent margins on service retainers. Start using...

https://www.easybookmarkings.win/treating-your-seo-agency-like-a-lab-means-building-repeatable-tools-instead-of

Most agencies get stuck at 30 percent margins on service retainers. Start using your agency as a lab to build the internal tools you actually need. Once you sell that software, you can easily shift those margins to 70 percent or more.