In NYC, local SEO still functions: optimized Google Business Profiles, community keyword phrases
https://wiki-velo.win/index.php/Does_Local_SEO_Still_Work_in_NYC%3F_Proven_Wins_with_Local_Search_Engine_Optimization_NYC_and_GMB_Optimization_NYC
In New York City, regional SEO still functions: enhanced Google Organization Profiles, area key words, and fresh evaluations aid organizations surface in Maps and the neighborhood pack