How a $2.4M Mobility App Saw GEO Targeting Fail on January 14, 2026

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On January 14, 2026 the growth team at Traject, a U.S.-based mobility app with $2.4 million in annual recurring revenue, woke to a 37% drop in paid-conversion volume and a 62% increase in cost per acquisition (CPA). The company had been spending $1