Game shows work as interactive games because every choice gives you something...

https://mega-wiki.win/index.php/What_Makes_a_Game_Show_Easy_to_Follow_in_the_First_10_Seconds%3F

Game shows work as interactive games because every choice gives you something to weigh: what’s in the boxes, whether to take the Banker’s offer, and how long to sit through the host’s pause. The fun is making the call yourself, then facing the reveal.