Forget glossy agency pitches. European builder-operators are treating SEO like...

https://source-wiki.win/index.php/The_Death_of_%27Pitch_Deck_Energy%27:_Why_Modern_Search_Leadership_Demands_More_Engineering

Forget glossy agency pitches. European builder-operators are treating SEO like a product. By prioritizing proprietary tools and data, they force a rethink on how you vet partners. Stop buying fluff and start demanding actual engineering output.