Ecommerce marketing works best as a connected system, not a stack of separate...

https://wiki-tonic.win/index.php/Win-Back_Campaigns_That_Work_When_Customers_Go_Quiet

Ecommerce marketing works best as a connected system, not a stack of separate campaigns. This article shows how CAC and repeat purchase rate can guide channel decisions, and how WhatsApp and Slack connections fit into the workflow.