Ecommerce marketing works best as a connected system, not a pile of campaigns....

https://stateofseo.com/how-do-i-connect-seo-and-paid-ads-so-they-stop-competing/

Ecommerce marketing works best as a connected system, not a pile of campaigns. See how AOV, CAC and repeat purchase rate guide decisions across channels, and how WhatsApp and Slack connections can help teams act on customer signals faster.