Designers often treat circulation flow as a purely functional necessity, but it...

https://jasperviex689.bearsfanteamshop.com/beyond-the-buzzword-the-anatomy-of-immersive-design-failures

Designers often treat circulation flow as a purely functional necessity, but it represents the heartbeat of a successful venue. When we architect paths that intuitively guide guests, we eliminate friction and keep the focus on the story