Dealing with inaccurate or damaging search results is often a matter of...

https://www.easybookmarkings.win/negative-content-can-damage-your-brand-but-you-do-not-have-to-live-with-it-a

Dealing with inaccurate or damaging search results is often a matter of technical cleanup. A common approach is suppression where we push down negative links by building high-quality, positive content that ranks higher